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Austin Business Spotlight: Rocket Dollar

Austin Business Spotlight: Rocket Dollar

Welcome to the Austin Business Spotlight! We’ll learn about local businesses, how they got their start, and how they measure their success.

Rocket Dollar was founded in 2018 with the belief that retirement is changing. We believe that people should not be limited in their investment options as they work towards the retirement they envision for themselves. We’re here to make it safe, simple, and fast for people to take control of their retirement savings.

Rocket Dollar Team Photo
The Rocket Dollar team.

Rocket Dollar helps people create and manage Self-Directed IRA and 401(k) Investment Accounts. You can then use Rocket Dollar to manage investments using those accounts into any asset class permitted by the IRS. I’ve been told that Rocket Dollar even enables you to use these accounts to invest in local businesses.

I spoke with EVP Dan Kryzanowski to get a quick look at what makes Rocket Dollar tick.

What motivated the creation of Rocket Dollar?

I believe the usefulness of a 60/40 stock/bond portfolio for the individual investor has not been sufficient to achieve long term wealth since Sarbanes Oxley in the early 2000’s. For decades, institutions have used efficient tax structures to invest in private and alternative investments and Rocket Dollar’s mission is to give this same ability to the average individual investor.

– Henry Yoshida, CEO

What indicators do you use to identify client/customer success?

Referrals are king and queen. We also look at basic KPIs such as registrations, conversion, and CAC.

What’s a fond memory of overcoming an obstacle for Rocket Dollar?

Ha! Everyday is an obstacle – actually dozens of obstacles – at a startup.

Do any local businesses or individuals inspire you?

Brett Hurt, Austin Young Chamber (Alyssia Palacios-Woods, Mel Martin, and Kat Wheeler)

Where do you go for local networking?

Russell’s for a morning coffee, Trace at the W Hotel for lunches, and the Brentwood Social Club for just about everything else!

What’s your favorite date spot in Austin?

Little Deli Pizzeria & The Brewer’s Table

How can people get in touch with you?

Dan Kryzanowski, EVP
[email protected]

Readers can also use the code TOJI19 for $100 off of Rocket Dollar!


Minor edits were made to answers for readability only. If you would like to be featured in the Austin Business Spotlight, reach out at [email protected].